Before you attend a show, decide your goals. Is it to to close some sales, or get as many names and e-mail addresses you can, or another reason. Determining what your goals in advance are will help you decide which trade show will give you the most return for your investment.
Another impotant step is to visit other trade shows. Observing other trade show companies and their marketing tactics can give you ideas for your upcoming event. Observe the displays, how the people work their booths and attract people to come visit, the freebies, etc.
For your freebies and givaways you may want to check out Amsterdam Printing. For nearly 120 years now, Amsterdam Printing has been creating promotional products and personalized gifts. They offer merchandise from over 200 of the leading Promotional Products suppliers such as BIC, Gildan, Swiss Army, and Waterman. They have over 200,000 of products, colors, and designs covering more than 50 premium categories and brands. Their comprehensive search engine will help you find the exact product you're looking for, and allow you to search for items based on product category, budget, and turnaround time.