A publicity campaign that uses press releases should begin with a master plan.

The more newsworthy you make your business, the more coverage you will get. And coverage is important because it earns the kind of credibility that advertising just can not buy.



From visibility to credibility, exhibiting at a trade show has tons of benefits for your company. Meeting new customers, reaching out to your existing clientèle, and building a more established and reliable brand.


The right domain name can drive traffic

Before you start your marketing campaign, make sure you have the right domain name. If you don't have the .com you should buy it or rebrand. You can find affordable .com names for your StartUp at DomainHero.com . Their Unique Business Names are generic and can be used for any type of business. Having the .com is important because other extenstions will confuse customers. Also, studies show in search results consumers will scroll down and click on a .com link before another extension listed before it.