press releases

A publicity campaign that uses press releases should begin with a master plan.

The more newsworthy you make your business, the more coverage you will get. And coverage is important because it earns the kind of credibility that advertising just can not buy.

newsletter marketing

Newsletter Marketing Best Practices

As the primary driver of customer acquisition, newsletter marketing can yield the highest ROI out of of all your marketing channels. Email newsletters are a useful tool that can help market your product or services better. Whether you send it to subscribers weekly, bimonthly or quarterly a marketing newsletter is a great way to help engage and inform your customers and clients.



From visibility to credibility, exhibiting at a trade show has tons of benefits for your company. Meeting new customers, reaching out to your existing clientèle, and building a more established and reliable brand.


The right domain name can drive traffic

Before you start your marketing campaign, make sure you have the right domain name. If you don't have the .com you should buy it or rebrand. You can find affordable .com names for your StartUp at . Their Unique Business Names are generic and can be used for any type of business. Having the .com is important because other extenstions will confuse customers. Also, studies show in search results consumers will scroll down and click on a .com link before another extension listed before it.